There are no open events scheduled for this topic. It may be run as an open event again in the future. Alternatively, we can run it a bespoke internal event for your organisation.
Using new QCF Options to attract and recruit additional learners
The educational landscape is going through its greatest change since the 1944 Education Act. With the introduction of the 14-19 Reform, the competition for learners has never been so great nor so complex.
One of the biggest challenges facing organisations looking to increase programme occupancy levels is the perceived competitive, yet collaborative nature of the offer. The introduction of the Qualification Credit Framework and associated components has left many providers confused and somewhat overwhelmed by the range of options available and how best to structure and promote their offer.
Customers such as Learners, Parents and Employers are often equally, if not more, confused by the wide range of options and pathways now available and there is a real possibility that they simply take the more familiar pathways based on tried and tested courses/programmes; even where these are ultimately less appropriate for the learner.
The real growth areas lie with the new programme options now available on the QCF. Those organisations determined to make significant increases in learner occupancy levels and success rates need to broaden their product offer, finding ways to promote them in easy to understand terms that make sense to their customer base.
It is desirable that those responsible for growing learner numbers have opportunities to appreciate the challenges and experiences from “colleagues” across the wider partnership spectrum, such as Local Authorities, Connexions and Schools, especially where they are involved in Diploma and IF provision.
This highly practical hands-on and interactive workshop explores, informs and challenges levels of understanding and current practices and provides opportunities to share ideas and emerging practice through a variety of activities and approaches.
The activities and associated materials are designed to provide delegates with both structure and content for disseminating with colleagues ‘back at the ranch’
For Whom
This one day workshop is for all managers from all contexts and partners who are looking at new ways to increase overall learner occupancy levels.
It is anticipated that managers will have some responsibility for internal workforce development and possibly be influential in terms of marketing.
Aims and Objectives
To produce a variety of strategies for increasing learner numbers
Objectives:
- Further develop an understanding of the priorities/drivers and their impact on learner numbers
- De-mystify what employers are seeking
- Challenge current approaches and share experiences to improve ways to better attract learner numbers
- Explore approaches for marketing the offer
- Identify where to explore further
- Initiate a plan for marketing and sales approaches to increase applications
Content
Pre-workshop activity:
- Identify and bring along examples of marketing materials to review and develop
The changing landscape
- The biggest shake-up since 1944
- The 2013 entitlement
- Transition 16-19
- Attracting different age groups
- The facts about 16-18 year old savvy and the global picture
What stakeholders seek
- What employers want
- Our competitors (internationally)
- What government expects
- Skills gaps
- Communicating to our customers
Marketing and promotion
- Development of marketing plans
- Stakeholder strategies, the importance of partnerships
- Recognising the market, its customers using practical steps to getting the knowledge
Delivery Style
- Experiential reflection
- small group/pair work
- Discussion
- Information receiving and sharing
- Presentation
- Multi-media (video)
- Analysis of organisational current practices
- Recognition of current levels of understanding and skills
- Networking
- Participating in a variety of activities
- Working with and supporting peers
- Challenge
- Reflection
- Questioning
- Note taking
- Having fun!
Related Sales and Business Development for Learning Providers Workshops
- Professional Sales Skills: An Introduction to
- Professional Sales Skills: Effective Appointments and Presentations
- Professional Sales Skills: Overcoming Objections, and Closing Effectively
- Professional Sales Skills: Refining and Extending Technique
- Professional Sales Skills: 2 day Fast Track Programme
- Professional Sales Skills: 3 day programme
- Professional Sales Skills: Understanding The Key Techniques
- Sales Techniques for Non-Sales Teams
- Strategic Overview of the Learning & Skills Sector - 2010
Certificates of Professional Development.
Formal Certificates of Development will be issued, by post, to participants who complete this workshop. These certificates will detail the key learning aims and the face-to-face learning hours undertaken, enabling participants to update their CPD records and logs accordingly. The workshop also allows time, during the day, for participants to reflect on and record their personal learning development and consider how best to apply the knowledge gained on return to work. This element of the programme is designed to maximise the benefits from attending and enable participants to make better review judgments when recording their CPD activities.